Branding is a process in business that is involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme. The main purpose of branding is to establish as significant and differentiated presence in the market that attracts and retains loyal customers.
Some companies have managed to create popular sports brands. According to Forbes list these are the 10 most valuable sports brands in the world in four distinct categories: businesses, events, athletes and teams.
Most Valuable Business Brands in Sports
A business’ brand value is calculated as the estimated enterprise value the business would sell for in an arms-length transaction, less the enterprise value an industry peer of similar size would sell for. Here are the top 10 most valuable business brands in sports, with their brand value.
10) UFC ($440 million)
9) MLBAM ($520 million)
8) NESN ($525 million)
7) YES ($680 million)
6) Reebok ($880 million)
5) Under Armour ($4.1 billion)
4) Sky Sports ($4.5 billion)
3) Adidas ($5.8 billion)
2) ESPN ($16.5 billion)
1) Nike ($19 billion)
Most Valuable Event Brands in Sports
Event brand value is the average revenue that the brand earns from sponsorships, media, tickets and licensed merchandise per-event-day of competition.
Here are the top 10 most valuable event brands in sports, ranked according to their brand value.
10) Kentucky Derby ($99 million)
9) Daytona 500 ($100 million)
8) WrestleMania ($105 million)
7) MLB World Series ($113 million)
6) UEFA Champions League ($139 million)
5) NCAA Men’s Final Four ($143 million)
4) FIFA World Cup ($170 million)
3) Olympic Games (Winter) ($285 million)
2) Olympic Games ($348 million)
1) Super Bowl ($500 million)
Most Valuable Team Brands in Sports
Team brand values are derived from calculating the portion of team’s enterprise value that is not attributable to the size or demographics of its market or league-shared revenue.
Here are the most valuable team brands in sports, with their brand value.
10) Los Angeles Lakers ($254 million)
9) Boston Red Sox ($260 million)
8) Los Angeles Dodgers ($279 million)
7) Bayern Munich ($287 million)
6) New England Patriots ($351 million)
5) Manchester United ($399 million)
4) Dallas Cowboys ($404 million)
3) Barcelona ($438 million)
2) Real Madrid ($484 million)
1) New York Yankees ($521 million)
Most Valuable Athlete Brands
An athlete’s brand value is his/her endorsement income, less the average endorsement income of the top 10 athletes in the same sport.
Here are the top 10 most valuable athlete brands.
10) Rafael Nadal ($10 million)
9) Lionel Messi ($12 million)
8) Kobe Bryant ($15 million)
7) Cristiano Ronaldo ($17 million)
6) Usain Bolt ($19 million)
5) Mahendra Singh Dhoni ($20 million)
4) Phil Mickelson ($29 million)
3) Roger Federer ($32 million)
2) Tiger Woods ($36 million)
1) Lebron James ($37 million)
The above-mentioned 40 sports brands have a huge fan following all over the world. They command a huge monetary premium to their rivals due to a combination of their size and profitability. They are well-known for their top quality performance and deserve all the wealth they are creating for their owners.
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