Simple Habit Net Worth 2026

Mobile App Developer, Meditation Services

$0M
Likely $31M – $39M
Age10b. October 20, 2016 (Compan
Active2016 - Present
Main sourceApp Subscriptionsfirst listed
FromAmerican
Estimate, not a disclosed figureConfidence High(9/9 fields known)Band ±10%Last reviewed 30 July 2026How we estimate →

Where the money comes from

App Subscriptions · primaryVenture Capital Funding

Listed in the order our sources give them; the first is treated as primary. We do not publish a percentage split — no public breakdown of this person’s income exists, and inventing one would be a guess.

When it comes to the world of startups and entrepreneurship, few platforms have the ability to catapult a business into the spotlight quite like ABC’s “Shark Tank.” One such company that braved the waters of the Shark Tank is Simple Habit, a meditation app designed to help users incorporate mindfulness into their busy lives. As we look ahead to 2024, many are curious about the net worth of Simple Habit following its appearance on the show. In this article, we will delve into the journey of Simple Habit on Shark Tank, its growth trajectory, and its estimated net worth in 2024.

Simple Habit was founded by Yunha Kim, a former investment banker who turned to meditation to alleviate the stress of her demanding job. Recognizing the benefits of mindfulness, Kim sought to create an app that made meditation accessible for people with hectic schedules. Simple Habit offers a variety of guided meditations tailored to different situations and moods, all designed to be completed in just five minutes.

In 2017, Yunha Kim took Simple Habit to the Sharks, seeking an investment to grow her business. The pitch was well-received, with several Sharks expressing interest in the meditation app market. However, negotiations took unexpected turns, and ultimately, Kim left the tank without securing a deal.

Despite not securing a deal on Shark Tank, Simple Habit continued to grow. The app’s user base expanded, and it received accolades from various publications and organizations for its design and effectiveness. The company also raised funds through other venture capital sources, fueling its growth and innovation.

Simple Habit generates revenue through a subscription model, offering both free and premium content. The premium subscription provides users with unlimited access to the app’s library of meditations and features. This recurring revenue model has proven to be successful for the company, contributing significantly to its net worth.

The market for meditation apps has seen substantial growth in recent years. With increasing awareness of mental health and the benefits of mindfulness, more people are turning to apps like Simple Habit for guidance. This trend has played a crucial role in the app’s financial success and valuation.

To fully understand the net worth of Simple Habit in 2024, it's crucial to consider the context of historical wealth and milestones. Simple Habit has continually garnered financial support and recognition, leveraging these to create a solid financial foundation. Over the years, the app has evolved and expanded its offerings, reflecting its growth and adaptation to market needs.

While specific details about Yunha Kim's personal finance philosophy are not widely publicized, her journey with Simple Habit suggests a strategic approach focused on long-term growth and user-centered innovation. In interviews, Kim has emphasized the importance of mental wellness, which indicates an alignment of business goals with broader societal benefits.

Simple Habit operates in a competitive market, with other popular meditation apps like Headspace and Calm also vying for users’ attention. However, Simple Habit’s unique selling proposition of five-minute meditations for busy people has helped it carve out a niche in the crowded space.

Part of Simple Habit’s growth strategy has involved forming partnerships with other companies and wellness platforms. These collaborations have expanded the app’s reach and contributed to its increasing net worth.

Following its Shark Tank appearance, Simple Habit attracted investments from various venture capitalists and angel investors. These funding rounds have played a pivotal role in the company’s valuation and have helped propel its net worth to new heights.

The COVID-19 pandemic led to a surge in demand for mental wellness apps. Simple Habit was well-positioned to meet this demand, which accelerated its growth and, by extension, increased its net worth.

In conclusion, Simple Habit’s journey from a Shark Tank hopeful to a leader in the meditation app market is a testament to the power of resilience and innovation. Despite not securing a deal on the show, the company has thrived, leveraging market trends, strategic partnerships, and a strong brand presence to grow its user base and increase its net worth. As we look toward 2024, Simple Habit’s estimated net worth reflects not only its past achievements but also its potential for future growth in the burgeoning wellness industry.

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About this figureNet worth estimates on this site are compiled from public sources and comparable transactions. They are not audited, not confirmed by the subject, and will change. This page was last reviewed on 30 July 2026. Tell us if something is wrong.