Nikita Dragun Net Worth 2026#285 MODELS

Model, Makeup Artist, Social Media Influencer, Entrepreneur

$0M
Likely $2.4M – $3.6M
Age30b. January 31, 1996
Active2013–Present
Main sourceSocial Mediafirst listed
Rank in field#285of 436 models
FromAmerican
Estimate, not a disclosed figureConfidence Medium(7/9 fields known)Band ±20%Last reviewed 30 July 2026How we estimate →

Where the money comes from

Social Media · primaryBeauty BrandTelevisionModeling

Listed in the order our sources give them; the first is treated as primary. We do not publish a percentage split — no public breakdown of this person’s income exists, and inventing one would be a guess.

Is $3M a lot? — against models

Ranked #285 of 436 models we hold an estimate for.

Nikita Dragun, an influential figure in the beauty industry, is celebrated for her contributions as a transgender model, makeup artist, and social media influencer. She has significantly impacted the beauty world through her makeup tutorials and beauty tips while being a powerful advocate for transgender rights. As of 2024, Nikita Dragun's net worth is a topic of great interest, boosted by her escalating fame and influence.

Nikita Dragun was born in Belgium and raised in Virginia, USA, representing a blend of Vietnamese and Mexican heritage. From a young age, she was aware of her unique identity and began transitioning while attending the Fashion Institute of Design & Merchandising in Los Angeles.

In 2013, Nikita launched her YouTube channel, where she candidly shared makeup tutorials, beauty tips, and her transition journey. Her transparency and honesty rapidly accumulated a substantial audience. As of 2024, her channel boasts over 3.5 million subscribers.

Launched in 2019, Dragun Beauty made history as the first beauty brand introduced by a transgender woman. Known for its high-quality, vegan, and cruelty-free products, it stands as a landmark in the beauty industry.

Dragun Beauty is a cornerstone of Nikita's wealth. The brand offers a diverse range of products including face powders, color correctors, and lipsticks, all sold both online and in select stores.

Nikita's influence extends beyond YouTube to platforms like Instagram, where she has over 9 million followers. She utilizes this platform to promote her brand, share aspects of her life, and advocate for transgender rights.

Endorsements, sponsored posts, and ad revenue from her YouTube videos form a significant portion of her income, thanks to her massive social media following.

Nikita starred in her own reality show, "Nikita Unfiltered," on Snapchat in 2020, which chronicles her life and career.

While exact figures are private, it is evident that her television work contributes to her overall net worth.

Nikita's unique look has made her a notable figure in the modeling industry. She has graced the runways of high-profile fashion shows and appeared in numerous fashion magazines.

Her modeling engagements, bolstered by her distinctive appearance and strong personality, add another layer to her income.

Nikita’s net worth in 2024 is estimated to be around $3 million. This figure is derived from her successful ventures as a YouTuber, makeup artist, model, and entrepreneur.

Given the landscape of digital and social media economies, tracking the growth of Nikita's wealth offers a fascinating perspective on her career trajectory.

Though Nikita has not publicly detailed her personal finance philosophy, her savvy business moves, especially the launch of Dragun Beauty, suggest a strategic and ambitious approach.

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Questions readers ask

What is Nikita Dragun’s estimated net worth in 2024?

As of 2024, Nikita Dragun's estimated net worth is approximately $3 million.

What are the primary sources of Nikita Dragun's income?

Her primary income sources include social media earnings, her beauty brand Dragun Beauty, television appearances, and modeling contracts.

How did Nikita Dragun start her career?

Nikita started her career with her YouTube channel in 2013, sharing makeup tutorials and her transition journey.

What is Dragun Beauty known for?

Dragun Beauty is known for its high-quality, vegan, and cruelty-free makeup products.

How has Nikita Dragun influenced the beauty industry?

Nikita has significantly influenced the beauty industry by being an advocate for transgender rights and launching the first beauty brand by a transgender woman.

About this figureNet worth estimates on this site are compiled from public sources and comparable transactions. They are not audited, not confirmed by the subject, and will change. This page was last reviewed on 30 July 2026. Tell us if something is wrong.