4) Coca-Cola (Brand value: $56.1 billion)

Coca Cola’s business had a negative impact due to fewer soda drinkers in the US, Brazil and China. The company sold 13.5 billion cases of its signature brand in 2013, up just 0.6 percent from the previous year.

3) Google (Brand value: $56.6 billion)

Brand Google generated $16 billion in earnings before interest and taxes over 12 months. The company spent $2.8 billion on ads in 2013, making it one of the biggest ad spenders. Google is not just a search engine any more.