6) McDonald’s (Brand value: $39.9 billion)
This fast food behemoth is slumping worldwide. It is struggling with consumer’s changing eating habits and competition from upstarts like Chipotle. However, with 35,000 restaurants in more than 100 nations, it is still the biggest food brand in the world.
5) IBM (Brand value: $47.9 billion)
IBM’s brand value decreased by 5 percent during the last 12 months. The technology giant has been working on transforming itself from a hardware company to one that is cloud-centric. Revenues have dropped 10 straight quarters.