8) Samsung (Brand value: $35 billion)

Samsung is the world’s largest smartphone manufacturer by shipments. Currently it is facing stiff competition from Apple on the high-end and Chinese handset makers on the low end. The company liberally uses popular sports personalities for ads.

7) General Electric (Brand value: $37.1 billion)

Currently GE is focusing in business-to-business relationships. It is moving away from being a consumer company. It sold its appliance division to Electrolux for $3.3 billion.