Larry Potterfield Net Worth 2026#416 ENTREPRENEURS

Entrepreneur, Philanthropist

$0M
Likely $400M – $500M
Age77b. September 30, 1949
Active1977 – Present
Main sourceMidwayUSAfirst listed
Rank in field#416of 1,182 entrepreneurs
FromAmerican
Estimate, not a disclosed figureConfidence High(9/9 fields known)Band ±10%Last reviewed 30 July 2026How we estimate →

Where the money comes from

MidwayUSA · primaryReal Estate Investments

Listed in the order our sources give them; the first is treated as primary. We do not publish a percentage split — no public breakdown of this person’s income exists, and inventing one would be a guess.

Is $450M a lot? — against entrepreneurs

Larry Potterfield$450M

Ranked #416 of 1,182 entrepreneurs we hold an estimate for.

Larry Potterfield is a name that resonates with many in the world of firearms and hunting. As the founder and CEO of MidwayUSA, a leading internet retailer of shooting, hunting, and outdoor products, Potterfield has built a successful empire that has significantly contributed to his net worth. This article will delve into the projected net worth of Larry Potterfield in 2024, his sources of wealth, and the factors that have contributed to his financial success.

Larry Potterfield's entrepreneurial journey started when he and his wife Brenda launched a small gun shop in Columbia, Missouri, in 1977. This modest beginning led to the founding of MidwayUSA, which has since become a major player in the shooting, hunting, and outdoor product retail space.

MidwayUSA began as a mail-order business selling shooting supplies before transitioning to an online retailer. Today, it is one of the leading platforms for firearms-related products, boasting annual revenues surpassing $300 million.

Apart from his business holdings, Potterfield has also invested heavily in real estate, owning several lucrative properties, including a large ranch in Missouri. These ventures have helped bolster his overall net worth.

Larry and Brenda Potterfield established the Potterfield Family Foundation, donating millions to causes such as conservation, education, and the promotion of shooting sports, enhancing Potterfield's standing in the industry.

Given the steady growth of MidwayUSA and the prudent investments in real estate and philanthropic efforts, Larry Potterfield's net worth is projected to be around $450 million by 2024, adjusting for inflation.

The continued growth and success of MidwayUSA, with its commitment to customer service, quality products, and competitive pricing, remain significant contributors to Potterfield's growing net worth.

Potterfield's strategic investments in high-value real estate properties provide a steady income stream and are expected to appreciate in value over time, further enhancing his wealth.

His philanthropic contributions have not only earned him goodwill and recognition but have also established a legacy that indirectly supports his wealth accumulation by bolstering his reputation.

Comparing Larry Potterfield's wealth to historical figures in the same industry shows how significantly MidwayUSA and his investments have grown over the years. His net worth evolution owes much to his innovative approaches and strategic decisions.

Potterfield believes in giving back to the community, a principle underscored by his extensive philanthropic efforts and the establishment of the Potterfield Family Foundation.

Whether through product offerings at MidwayUSA or real estate investments, Potterfield emphasizes quality, ensuring that his products and properties maintain their value over time.

When comparing Larry Potterfield's net worth to modern equivalents in the e-commerce and outdoor retail industries, it becomes clear that his financial strategies and business acumen have positioned him among the top earners in his niche.

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About this figureNet worth estimates on this site are compiled from public sources and comparable transactions. They are not audited, not confirmed by the subject, and will change. This page was last reviewed on 30 July 2026. Tell us if something is wrong.