4) Jay-Z

This American rapper, record producer and entrepreneur is one of the most financially successful hip-hop artists and entrepreneurs in the US. He has sold more than 75 million records and won 19 Grammy Awards. He is a master of the flow. He uses smoothness and clever wordplay to keep the audience entertained.

3) The Notorious B.I.G

American rapper Christopher George Latore Wallace (stage name The Notorious B.I.G) has certified sales of 17 million units in the US. On March 9 1997, he was killed by an unknown assailant in a drive-by shooting in Los Angeles.